Prudential is focused on helping customers with their life insurance needs in this challenging time. We are actively managing our product strategy and portfolio to address impacts of the sustained low-interest rate environment and ongoing market volatility. Today we are announcing two important updates related to our products:


New Premium Limit

After careful consideration, Prudential has made the decision to place a premium limit on all Life Insurance products except Private Placement VUL products. The premium limit is $500k per insured and applies in all years. Therefore, planned premiums cannot be greater than $500k for single life policies and greater than $1M for survivorship policies in any year. There is no impact to inforce policies. Important deadlines:

  • November 16, 2020 – Prudential’s illustration system will no longer provide quotes with premiums above the limit in any year.
  • November 30, 2020 – After this date, Prudential will no longer accept new applications for Life Insurance products with premium amounts above the limit.
    • Cases in excess of the limits above that are applied for prior to this date need to be placed by December 28, 2020.

Please reference our Premium Limit for New Business Q&A for additional details.


VUL Protector Placement Dates

As a follow up to the recent communication regarding the repriced VUL Protector, we are updating our new business rules to include the following information:

  •  All 1035 exchanges under the old pricing must be initiated or started by December 11, 2020
  • January 15, 2021, is the placement deadline for VUL Protector applications submitted under the old pricing


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