The wait is over for a competitively priced GUL from Protective.

We’ve launched Protective® Lifetime Assurance UL — our new GUL that offers clients a foundation for lifetime protection.

Designed for clients seeking customizable guarantee lengths and predictable premium payments, Protective Lifetime Assurance UL delivers competitively priced guaranteed death benefit protection that lasts a lifetime. Our straightforward GUL solution pairs competitively priced lifetime protection with stable, predictable payments, so your clients always know what to expect from their policy.

Competitively priced – Competitive, level-pay premiums that help make long-term coverage accessible for clients.

Straightforward design – An easy-to-understand GUL policy without the long list of customization options.

Level-pay premiums – Stable, predictable payments so your clients know what to expect from their policy.