We announced big news during our special reveal webinar with Victor Sanchez. These exciting changes include lower rates for the majority of our Trendsetter Super portfolio. This puts us in the top 3 ranking for more than 50% of all quoting scenarios.1

These new rates couldn’t come at a better time. There is significant awareness of the need for life insurance2, and with our expanded nonmedical underwriting, you can see why we’re saying Trendsetter Super has the right price at the right time.

These rates are effective October 2, 2021. Please see below for details on inflight cases.


  • All new applications submitted on or after October 2, 2021, will reflect new pricing.
  • Applications received on or before October 1, 2021, and issued by November 5, 2021, will automatically receive the better of old or new rates; if issued November 6, 2021, or later, the case will receive the new rate.

Click here to view the Announcement

Click here to view the New Rates Brochure


1 Comparison based on internal data and Compulife, August 16, 2021
2 “2021 Insurance Barometer Study,” LIMRA, 2021

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