Due to the persistently low interest rate environment, Prudential has decided to increase SUL Protector rates. On average, Level pays are increasing by 8% and shorter pays by more than 15%”. The reprice will
allow us to bring back single pay designs in the illustration system.

On Monday February 22, 2021, Prulife SUL Protector changes will be introduced, subject to state approvals.

The following rules apply to any request for New Business, Term Conversion, or OPAi (Option To Purchase Additional Insurance) Conversion.


  • February 22, 2021 (Ready to Sell Date): New Rates for the revised product are in effect. All applications signed and dated1 on or after February 22, 2021 will receive New Rates (unless Old Rates are requested and permitted)
  • February 28, 2021 (Transition Period End Date): Last day that an application can be signed with a request for Old Rates
    • If Old Rates are desired for an application dated during the 7-day Transition Period, a written request, along with the appropriate presentation version, must be submitted on or after the state introduction date
    •  Applications dated March 1 st and later will receive the New Rates only
  • States that approve the repriced product after February 22, 2021 will have their “Ready to Sell Date”, and “Transition Period End Date adjusted.
  • May 5, 2021 (Placement Date) is the last day that a pending case can be placed with old rates.
  • 1035 Exchanges: Cases involving a 1035 exchange must be initiated or started by May 5th to retain old rates. If the 1035 initiation deadline is met, the policy will not be subject to an additional placement deadline


Formal applications without ownership arrangements (Preliminary applications, trial application and where a Trust is TBD) must be replaced by a final formal application by the end of the 7-day transition period based on state approval to be eligible for the Old Rates.

Informal/Inquiry applications will not be eligible for Old Rates unless replaced by a live application by the end of the 7-day transition period based on state approval.

Old or New Rates can be issued if the convertible period ends prior to the state approval date and the application date is after the state approval date and within the transition period, and within 31
days of the convertible period end date.

Securities offered through The Leaders Group, Inc. Member FINRA/SIPC 26 W. Dry Creek Circle, Suite 800, Littleton, CO 80120, 303-797-9080.

GBS Insurance and Financial Services, Inc. is not affiliated with The Leaders Group, Inc. You may check the background of investment professionals on FINRA Broker Check

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