Effective Feb. 13, 2023, Lincoln is announcing pricing updates on Lincoln SVULONE (2021). Lincoln SVULONE (2021) – 02/13/23, a variable universal life insurance product, continues to offer a lifetime guaranteed death benefit with market-driven growth potential, as well as a second Guaranteed Minimum Death Benefit (GMDB) option that for a lower premium provides 100% protection to age 90, and 50% GMDB protection thereafter, regardless of how the market performs.

The Lincoln SVULONE (2021) – 02/13/23 will replace Lincoln SVULONE (2021) – 07/11/22 in all states that are approved at rollout.

Pricing Updates
Pricing adjustments apply to both GMDB options (Lifetime guaranteed and GMDB drop at age 90) and will vary by age and funding pattern. On average adjustments are as follows:

  • 12% increase to single pay design
  • 12% increase to 10 pay designs
  • 5% increase to level pay designs

In addition, Premium Load changes: Current = Guaranteed: 10% in years 1-20; 6% in years 21+

Transition Guidelines
For states that are approved at rollout there is a 30-day transition period which begins on Feb. 13, 2023 and ends on March 15, 2023. Applications received on or after March 16, 2023, will receive the new Lincoln SVULONE (2021) – 02/13/23 product.

During the transition period:

  • For the old product, formal applications must be signed, dated, and received in-good-order in Lincoln’s home office by the end of the transition period to qualify.
  • For LincXpress® Tele-App Cases, a complete ticket and required solicitation forms must be received in Lincoln’s home office by the end of the transition period to qualify.
  • For cases with the owner listed as “Trust to be Established”, formal applications received in the home office by the end of the transition period and have been signed by the insured will still qualify as awaiting a trust to be set up is part of the normal course of business. The only paperwork that Lincoln will not require at submission is the executed Certification of Trustee Powers with the trustee/owner’s signature. It must be received prior to issue.
  • For pending business or policies already issued, Lincoln will accept a written request and a revised illustration to change to the Lincoln SVULONE (2021) – 02/13/23.
  • For policies already placed, normal internal replacement guidelines apply. Rewrites will not be allowed.


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