As the life insurance industry continues to operate in today’s challenging and changing environment, Lincoln remains committed to proactively manage our business as part of our disciplined approach to financial and risk management. Our thoughtful business decisions enable Lincoln to remain strongly committed to the life insurance business and the markets we participate in, maintain a consistent industry-leadership position, and continuously meet customer and financial professional needs – guided by our long-term objectives of honoring our commitments to policyholders.

Effective July 13, 2020, Lincoln is announcing pricing updates on Lincoln LifeGuarantee® Survivorship Universal Life (2019).

Lincoln LifeGuarantee® SUL (2019) – 07/13/20 will replace Lincoln LifeGuarantee® SUL (2019) – 11/11/19 for all states that are approved at rollout.


Pricing Changes

The following pricing updates apply:

  • Premiums have increased 20% on average
  • Target premiums have increased to be aligned with updated lifetime level premiums

Transition Guidelines

A transition period will begin on July 13, 2020 and end on July 27, 2020. All states will be automatically approved at rollout with the exception of New York (where the product is not currently available).

  • For the old product, formal applications must be signed, dated and received in-good-order in Lincoln’s home office by the end of the transition period to qualify.
  • For LincXpress® Tele-App Cases, a complete ticket and required solicitation forms must be received.
  • For pending business or policies already issued, Lincoln will accept a written request and a revised illustration to change to the Lincoln LifeGuarantee® SUL (2019) – 07/13/20.
    For policies already placed, normal internal replacement guidelines apply. Rewrites will not be allowed.
  • For cases with the owner listed as “Trust to be Established”, formal applications received in the Home Office by the end of the transition period and have been signed by the insured will still qualify as awaiting a trust to be set up is part of the normal course of business. The only paperwork that Lincoln will not require at submission is the executed Certification of Trustee Powers with the trustee/owner’s signature. It must be received prior to issue.
  • For formal applications that expire prior to Issue or have been closed out, a new Part I must be submitted, and the case will be subject to the rates available at that time.

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