As our industry continues to operate in a challenging and changing environment, Lincoln remains committed to operating responsibly through our disciplined approach to financial and risk management. Guided by our long-term objective of honoring commitments to policyholders, thoughtful and deliberate business decisions enable Lincoln to remain dedicated to the life insurance market, maintain a consistent industry-leadership position, and meet customer and advisor needs.

As part of this approach, effective February 16, 2021 and in conjunction with the launch of Lincoln VULONE (2021) and Lincoln SVULONE (2021), Lincoln is announcing pricing updates on the current Lincoln VULONE (2019) and Lincoln SVULONE (2019) to align with the 2021 product pricing.

Lincoln VUL ONE (2019) – 02/16/21 will be available only in those states that have not approved Lincoln VUL ONE (2021). SVUL ONE (2019) – 02/16/21 will be available only in those states that have not approved Lincoln SVUL ONE (2021).

While premium increases are necessary due to conditions of the current environment, our goal is to remain competitive and as such the first-year premium limit of $500,000 for Lincoln VUL ONE (2019) and Lincoln SVUL ONE (2019) will not apply to Lincoln VUL ONE (2019) – 02/16/21 and Lincoln SVUL ONE (2019) – 02/16/21. Lincoln remains committed to the guaranteed Variable Universal Life market, and these adjustments help ensure we maintain market presence and remain a trusted and reliable partner.

Pricing Changes
The following pricing updates apply:

Lincoln VULONE (2019) – 02/16/21

  • Premiums have increased 9% on average across all funding patterns
    • Level pay premiums increased 8% on average
    • Single and 10-pay premiums increased 10% on average
  • There are no impacts to Target premiums
  •  No first-year premium limit

Lincoln SVULONE (2019) – 02/16/21

  • Premiums have increased 12% on average across all funding patterns
    • 11% increase on average at younger ages
    • Up to 14% increase on average at older ages
  • There are no impacts to Target premiums
  • No first-year premium limit

State Availability
These products will only be available in the states where Lincoln VULONE (2021) and/or the Lincoln SVULONE (2021) are not approved at launch. These products will not be made available in New York.

Transition Guidelines
For states that are approved at rollout (i.e. those states that have not yet approved the Lincoln VULONE (2021) and/or the Lincoln SVULONE (2021)), there is a 14-day transition period which begins on February 16, 2021 and ends on March 1, 2021.

  • For the old product, formal applications must be signed, dated and received in-good-order in Lincoln’s home office by the end of the transition period to qualify. For LincXpress® Tele-App Cases, a complete ticket and required solicitation forms must be received by the end of the transition period to qualify.
  • For pending business or policies already issued, Lincoln will accept a written request and a revised illustration to change to the Lincoln VULONE (2019) – 02/16/21 or Lincoln SVULONE (2019) – 02/16/21.
  • For policies already placed, normal internal replacement guidelines apply. Rewrites will not be allowed.
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604 Harper Avenue, Jenkintown, PA 19046 | P: 800.543.5555 / 215.517.4080 | F: 800.343.0804 / 215.517.4087

Miami Office:
3470 NW 82nd Avenue, Suite #670, Doral, FL 33122 | P: 800.683.3077 / 305.908.6700 | F: 800.343.0804

Securities offered through The Leaders Group, Inc. Member FINRA/SIPC 26 W. Dry Creek Circle, Suite 800, Littleton, CO 80120, 303-797-9080.

Premier Brokerage Services is not affiliated with The Leaders Group, Inc.

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