Effective April 22, 2019, Lincoln is pleased to announce pricing improvements to Lincoln LifeElements® Level Term {2017) which will improve competitive positioning in key cells.

Lincoln LifeElements® Level Term offers both a traditional paper application process and a streamlined Tele-App process for electronic and paper ticket submissions.


  • Goals of the reprice include being a “top 3 carrier” in the following non-tobacco core cells for all term periods:
    • Ages 55 and above for face amounts of $500,000 and above
    • Ages 30 and above for face amounts of $1,000,000 and above
  • Premium updates include decreases only

Transition Guidelines

For states that are approved at rollout, there is a 30-day transition period which begins on April 22, 2019, and ends on May 21, 2019. During the transition period:

  • New applications received and applications currently in underwriting will automatically receive the lowest rates available. A request to use the lower rates will not be required. If the application has been submitted with premium using higher rates the difference will be automatically refunded.
  • For policies already issued, Lincoln will accept a written request to change to the Lincoln LifeElements® Level Term {2017) – 04/22/19 rates.
  • For policies already placed Lincoln will not allow rewrites to the Lincoln LifeElements® Level Term (2017) – 04/22/19 rates.
  • For LincXpress Tele-App cases a complete ticket and required solicitation forms must be received within the same transition period outlined above.
  • States approved after rollout the above will automatically apply based on the availability date.

Securities offered through The Leaders Group, Inc. Member FINRA/SIPC 26 W. Dry Creek Circle, Suite 800, Littleton, CO 80120, 303-797-9080.

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