Prudential is committed to helping meet the life insurance needs of our customers. The success of our growth strategy is based in part on having a broad and diverse product portfolio, which includes guaranteed universal life (GUL) products.


While we remain dedicated to the no-lapse guarantee market, the historically low interest rate environment and regulatory changes have continued to make the economics of GUL products challenging. Additionally, despite recent price actions in 2016, we expect to continue to see strong GUL sales.


Therefore, to remain consistent with our strategy to diversify sales and to maintain the sustainability of our GUL products, we have decided to implement face amount limitations on PruLife® UL Protector and PruLife® SUL Protector beginning October 24, 2016. This was a difficult decision, but it is important that we take actions to manage our business to ensure that we can fully meet all of our obligations to our clients now and in the future.


We will cap the amount of coverage we will offer consumers on UL Protector and SUL Protector. The following face amount limits will become effective in illustration systems as of October 24:
  • UL Protector policies with combined face amounts on each insured greater than $5 million will not be available.
  • SUL Protector policies with combined face amounts on insureds greater than $10 million will not be available.

Applications for amounts greater than these limits may be submitted on or before Friday, October 28, 2016, and must include presentations produced no later than Sunday, October 23, 2016.

Please refer to the FAQs document for additional information.

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