To our valued partner,
I am pleased to share some exciting news about your relationship with AXA Equitable Life. On January 14, 2020, we’ll announce our name is Equitable – with a clean and modern look to reflect our brand.
We begin this new chapter from a position of continued financial strength and stability. As you may know, we became a publicly listed company (NYSE: EQH) in May of 2018, and an independent organization in March of this year. Our brand is the next step in a multiyear transition.
What you can expect
After our January announcement, you will start to see our brand reflected in communications, product materials, and a robust, multi-channel marketing campaign.
This includes a newly designed website (equitable.com) for an improved online client experience, and a new mobile app with added functionality, including fingerprint and face recognition, which will be available from the Apple® and Google PlayTM app stores. Existing user IDs and passwords will not change.
Importantly, this will be a seamless process for you and your clients. Our products, services and terms and guarantees of our contracts will remain the same.
Communicating with clients
In January, we will send a letter to individuals who hold one or more of our policies. In advance of this, we invite you to share our name and brand plans with your clients.
As Equitable, we will continue to put our experience, stability, and commitment to financial well‑being to work for you and your clients. We value our relationship and hope you share our excitement about this important step for our company.